NIKE : Let the Run Tell You Why

It is a mobile installation setup inside a mini truck. Truly immersive space maximized an innovative running experience in a futuristic city. Created with the different elements, including interactive lighting and infinite mirror reflection, generative visuals and the hyper-realistic running hot spots of Hong Kong. It also brings along with the message of Nike campaigns, “Let The Run Tell You Why”.

The 3D environment is built on a Unity3D engine, it synchronizes with the speed and incline level of the hacked Treadmill. The game scene interacts with ambient light to create the immersive experience. All running tracks modeling based on the marathon runways of HK and to recreate futuristic abstractions. Generative elements programmed into the game stage, the algorithm is inspired by the Flyknit.