SHISEIDO “Apple of Your Eye”: Irisrama

XEX took part in the SHISEIDO Hong Kong’s creative project “Apple of Your Eye” ‘s charitable event and interactive installation was launched at Atrium II, Gateway Arcade,
Harbour City.

The campaign mainly consists of two parts, they are an online platform and an onsite photography exhibition. Participants can log into the online platform by mobile, following the instructions to upload their own composited “APPLE OF YOUR EYES” photo to social media with hashtags and sharing social media. The installation of an LED display wall centered on an exhibition booth will collect all shared photo composite photos in series with an iris- ring-shaped, therefore each participant’s precious pictures can be shown on the digital display wall.